Aleassa Schambers

About Aleassa Schambers

Aleassa Schambers – pronounced A-Lisa (but also answers to Aleecha, Akasa, Al-e-ass-a – really anything close or not! Thanks Mom and Dad) – is Director of Marketing at Root. She has 20-something years’ experience marketing B2B brands for both large ($1B) and small (start-up) organizations. A passionate advocate for Root, Aleassa spends her days thinking about how to get more organizations and leaders to recognize the value of creating strong company cultures that can deliver positive transformations for both their people and their customers. She is an equally passionate alumna of the University of Michigan. Her happy place is her family’s cabin on Lake Superior.

The Fear Invasion

By | 2013-04-29T15:08:55+00:00 April 29th, 2013|Culture and Behaviors, Root Blog, Uncategorized|

Realism and truth telling are at the heart of authentic engagement. However, many organizations lack this realism. By not embracing honesty and truth, we are running many risks in our organizations. As truth telling declines, cost, bureaucracy, redundancies, and lack of confidence in the future all rise. People become afraid of change, and we lose [...]

Healthcare Reform Act – The State of Readiness in your Organization

By | 2013-04-19T11:57:50+00:00 April 19th, 2013|Change and Transformation, Root Blog, Uncategorized|

The Healthcare Reform Act means that virtually everyone in healthcare – hospitals, doctors, pharma, companies, insurers – will have to transform the way they do business. And, they’re on a tight timeline! If you are in healthcare, I realize I’m not telling you anything you don’t already know. So let’s focus on the important stuff [...]

What Would Your Successor Do?

By | 2013-04-12T15:39:38+00:00 April 12th, 2013|Change and Transformation, Root Blog, Uncategorized|

Asking themselves this question gave Intel’s President, Andy Grove, and its Chairman and CEO, Gordon Moore, the clarity to make a critical, business-changing decision to get the company out of the business of memory... the very thing it had been founded to accomplish. It would instead focus its attention on a small second business unit [...]

Cultivating Strategy Through Employees

By | 2013-04-05T09:00:08+00:00 April 5th, 2013|Employee Engagement, Root Blog, Uncategorized|

Since 1926, DuPont Pioneer has run its business based on a single guiding principle: the success of the business is based on their customers’ success. That belief has made the company a leading developer and supplier of plant genetics to farmers worldwide. When the company wanted to increase employee engagement with better clarity, alignment and [...]

Hey HR Execs: Do You Know What Your Employees Are Thinking?

By | 2017-02-10T15:43:20+00:00 March 6th, 2013|Manager Development, Root Blog|

Kenexa is in the business of improving companies and enriching lives through HR solutions backed by behavioral science insight and the unique combination of content, technology, and services. Each year, the company conducts a Compensation Outlook Survey to obtain a deeper view into HR’s perception of engagement, pride, retention, and other factors affecting human capital. [...]

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